Questions and answers for SEO

Questions and answers for SEO

1.       What is search engine optimization (SEO)

Search engine optimization is a method using relevant keywords to your website or blog to bring on the first page of search engine result page (SERP) using organic way without using any paid advertisements.  In short, SEO is a way to bring your website or blog on the first page organically.


2.       Why SEO is needed?

SEO helps to make you reach to your customers.


3.       What is on page SEO

On-page SEO is all about optimizing your website to search engine guidelines.  On-page SEO Includes:- meta description, alt text image, title tag, keyword density, URL structure, internal links

4.       What is off page SEO

Off-page SEO is done basically off site like submitting your website to search engines, website bookmarking, directory submission, social media (google plus, facebook, twitter with hashtag etc), blog commenting, classified submission, image sharing on Pinterest etc. other social media websites.


5.       What is anchor text

Anchor text is a clickable link.  Anchor text must be relevant to your page is generally used for interlinking as well as link building.  It’s the text that’s highlighted on a link.


6.       What is hyperlink

A text with a link to another page is called hyperlink.  You can create interlink to another page of your website using the hyperlink and also to an external link.


7.       What is interlinking

When you link your one blog page to another relevant blog page of the same website is called Interlink.


8.       What is link building

Link building is a part of SEO.  Link building helps in passing the link juice.


9.       What is the page title

A page title must have 60-70 characters.  A page title

Page title tells the user in about 65-70 characters what the page is about.


10.   What is a meta description

Meta descriptions are very important because it gives brief information about the niche/topic of the website. Use meta description to explain about your website so that the reader gets the complete summary of the content on your website. 

Meta descriptions character limit – 160 characters.  You must concise your content in a way to summarise within 160 characters.


11.   What are heading tags

This is used before the start of any paragraph.  Or heading of each paragraph is known as heading tag. 


12.   What is ALT text tag

Alt text tag is used to explain the image in words to make google bot understand what the images tell.


13.   What is a webmaster tool or google search console

Google search console or webmaster tool is for observing the performance of your website.  You can check CTR, crawling errors, pages indexed of your website.


14.   What is sitemap,

The sitemap is an XML file contains URLs of individual web pages.  This will help your website discoverable by search engine crawlers.  When the search engine crawlers visit your website these files are being visited by the crawlers so that it visits each and every link mentioned in your sitemap XML files.

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