SEARCH ENGINE OPTIMIZATION| ON-PAGE | OFF-PAGE | BOOKMARKING | ORGANIC TRAFFIC | KEYWORDS |NICHE | INTERNET USERS |
Giving an interview is a tricky task. Most interviews asked questions on SEO topics. The data of internet users as on March 2019, there are 4,346 million internet users all over the world i.e 56.1% as per the internet world stats reports says. Therefore every business wants to be one the page one of Google search result page.
So the selection process also becomes competitive for the job.
These SEO interview questions will benefit you in your interview preparation.
What is search engine optimization (SEO)
Search engine optimization is a process of creating more traffic to your website through the organic way.
In other words, using quality content, relevant content to your niche, placing relevant keywords within the content. Thinking from the point of view of customers who used the search engine result page for searching their query.
Using relevant keywords to your website or blog to bring on to the first page of search engine result page (SERP) using the organic way without using any paid advertisements.
In short, SEO is a way to bring your website or blog on the first page organically.
Why SEO is needed?
Optimizing your website content in a way that Search Engines do proper indexing of your website with keywords that perfectly describes products, services you are offering to your customers through your website.
Internet users who make search query on SERP, the web crawler then matches the relevant indexed pages on the basis of the searched words by the users and present the result before the users. That’s why Search Engine Optimization is needed to meet the requirement of users over the Search Engine Result Page (SERP)
What is on page SEO
On-page SEO is all about optimizing your website to search engine guidelines. It is also important from the point of view of users. To give the best optimum experience to the users who visit on your web page.
On-page is all about content, the structure of the website, unique title tags and headlines, using keywords which match with the URL, title tags, keyword frequency, body texts.
Apart from the above, other steps like adding descriptions to images, good internal navigation.
From the technical point of view, on-page SEO Includes:- title tags, meta tags, meta description, alt text image, keyword density, URL structure, relevant internal links within the web pages.
What is off page SEO
Off-page SEO is done basically off site like submitting your website to search engines, website bookmarking, directory submission, social media (google plus, facebook, twitter with hashtag etc), blog commenting, classified submission, image sharing on Pinterest etc. other social media websites.
The objective of Off-page SEO is submitting links on to the relevant niche or directories so as to enrich the users’ experience.
What is anchor text
Anchor text is a clickable link. Anchor text must be relevant to your page is generally used for interlinking as well as link building. It’s the text that’s highlighted on a link.
What is hyperlink
A text with a link to another page is called hyperlink. You can create interlink to another page of your website using the hyperlink and also to an external link.
What is interlinking
When you link your one blog page to another relevant blog page of the same website is called Interlink.
What is link building
The Link building is a part of SEO. Link building helps in passing the link juice.
What is the page title
A page title must have 60-70 characters. A page title
Page title tells the user in about 65-70 characters what the page is about.
What is a meta description
Meta descriptions are very important because it gives brief information about the niche/topic of the website. Use meta description to explain about your website so that the reader gets the complete summary of the content on your website.
Meta descriptions character limit – 160 characters. You must concise your content in a way to summarise within 160 characters.
What are heading tags
This is used before the start of any paragraph. Or heading of each paragraph is known as heading tag.
What is ALT text tag
Alt text tag is used to explain the image in words to make google bot understand what the images tell.
What is a webmaster tool or google search console
Google search console or webmaster tool is for observing the performance of your website. You can check CTR, crawling errors, pages indexed of your website.
What is sitemap?
The sitemap is an XML file contains URLs of individual web pages. This will help your website discoverable by search engine crawlers. When the search engine crawlers visit your website these files are being visited by the crawlers so that it visits each and every link mentioned in your sitemap XML files.
What is a canonical issue
To explain a canonical issue, let us understand through an example
We have a website https://www.healthmy.in, the index page is accessed from the following URLs
so a canonical issue arises when 301 redirects are not done properly. i.e. the website can be accessed with different URLs by Search Engines.
How to resolve the canonical issue
The best way to resolve with 301 redirects. If you have a WordPress website you can use the redirect plugin.
Visit your webmaster tools and create two profiles for one domain one with prefixing www. And another without the prefix.
“After this click, the configuration- setting- preferred domain” and select the domain you would like Google to use.
What is Robot.txt file and what does?
It’s a file instructs web robots (search engines bots) to crawl web pages and posts. It accesses the content and index each and every page on your website.
What are classified submissions?
There are websites who publish buying and selling anything is called classified submission sites. These sites are very important to form the point of view of SEO because through these sites you can attract many relevant visitors to your web pages. Further, it also helps in the promotion of your websites without paying any monies.
Some classified are paid and when you search over the Google Search you will find most of these as free. Because the submission to these classified sites is free they attract huge traffic.
One thing to note when submitting to these classified sites – you must submit in the same niche category as your website otherwise you will face a lot of bounce traffic. If placed perfectly and in the right niche, you gain revenue and more traffic to your website.